Growth · paid media

Channel performance

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Window

Cost per funded user, worst to best · bar width shows share of spend

Daily trend

By channel

Funded users by corridor 30d

Funnel

Campaigns by spend 30d

Source dw-prod-gwiiag.dbt_semantic.majority_acquisition_cost, one row per date, channel, campaign, objective, diaspora, platform and country. Funded users counts number_of_users_loaded_funds, the closest available proxy for first fund load. Spend is not allocated at the diaspora grain in this model, so corridor rows carry conversions only and no corridor CPA is derivable here. Two known artefacts sit in the series: a single date where KYC counts re-stamp across every channel at once, and a Google cost ingestion catch-up in mid July where two near-zero days are followed by six inflated ones.

Cost per funded user, worst to best · bar width shows share of spend

Daily trend Funded users Spend Installs Signups KYC passed Cost per funded user

By channel

Funded users by corridor 30d

Funnel

Campaigns by spend 30d

Daily trend